All the sales and marketing gurus, they all say make the offer seem easy, make the results
seem guaranteed, make it a no brainer, all of this stuff.
That's what's being taught and so then people are selling their services with this narrative
and unfortunately it's just all bullshit.
This is the true health report where critical appraisal fuels true freedom.
Hello everyone and welcome to the true health report.
I'm your host as always Dr. Andrew Kaufman.
Now I want to talk about a slightly different topic or at least the central topic of today's
report about business and entrepreneurship because I think as individual men and women
in the truth community who have made a commitment to a spiritual development path and to
living in the truth, I think from my experience we face two major obstacles.
One of those obstacles of course is that the corporate business practices that we see,
the marketing, the PR, et cetera, rub us the wrong way because it doesn't fit in our
perception of natural law.
We don't want to be hustlers and take advantage of people.
We don't want to use marketing gimmicks to sell.
We want to have an honest business where we provide real value in our products and services.
And then secondly there is a prevailing opinion that in order to live in the truth we need
to essentially become hermits and become destitute and in fact that is not really
I don't think what God intended.
I believe that He intended us to live in abundance and that's what we're provided in this natural
environment.
And so I want to help have this discussion and overcome those perhaps fears or worries
that you will be sucked into the greed matrix simply by having a successful business and
by amassing wealth or abundance.
So to hash out these matters, my guest today is Laura Bolton.
She has a lot of experience in coaching and in business and has brought a new model called
Creative Partnership which is a way to integrate good business practices and the values that
I introduced but in a very ethical and spiritual manner.
So welcome Laura.
Hello. Thanks for coming on the show to have this discussion.
Would you mind telling the audience a little bit about your experience of how you led
to this and perhaps introduce your way of conceptualizing this issue?
Yeah so I mean gosh there's so much to say about me.
I'm not going to give you my life story.
We'll be here all year.
But in terms of I guess entrepreneurship, I was in the corporate world for 15 years.
I did a lot of work around change management.
So change management projects really looking at the people side of change.
Which is the element that most companies don't even think about.
And then you know as I was going through my career I never felt
and I'm sure people that are listening can relate to this.
I never quite felt like I fit in.
I never felt it never felt right to me.
And so I was kind of like almost in two different worlds.
There's this like aspect of me that didn't feel good about it.
Didn't feel like it really kind of worked for me.
But then I was also deeply in the programming of you have to get a job.
And you have to have job security.
And you have to work really hard and get promotions.
And it's all of that which is the classic societal conditioning.
But it always I never felt like I get in my soul.
I never really felt good about it.
It never felt like it kind of aligned with me.
And so eventually I just left.
Just all of a sudden one day I just got to a point where
I think sometimes a switch just flips.
And I Laura was it was it like that you experienced cognitive dissonance
when you were you know in that role but your mind and spirit were diverging.
I think so yes.
And it wasn't just work.
It was the way I was living.
It was like I was living the typical what I would kind of affectionately call a normie life.
So I had a big house and a partner and a flashy car that I used to whiz around in.
And I had this great job and everyone would go out drinking at the weekends.
And it was just like this sort of typical normie life.
And I was doing it but I never there was something that was like off.
There was something that was kind of missing like like in my heart.
And when I left my corporate career I also left.
I also sold my house.
I left my partner.
I literally changed everything.
And one of the main reasons that I actually left corporate was because
I was having a ton of health issues.
So I was constantly at the doctor's surgery.
I was constantly being given medications and just getting worse.
Having a variety of different problems from you know anxiety to repeated like chest infections
to problems with my gut to problems with my skin.
And I actually discovered functional medicine and started getting into that and biohacking
and holistic health.
And I started to change my lifestyle completely.
And most of the issues that I had actually cleared up believe it or not.
Well I certainly believe it because that's exactly what I preach.
I know I know.
And so that was kind of I guess my that was kind of my first I guess stage of awakening
and was awakening to the health aspect and the medical industry.
And it's funny because I look back now and I can't even recognize that version of myself
taking medications going to the doctor.
Like I haven't been to a doctor or taking medications for over 10 years now.
Like and just the idea of doing that seems so foreign to me.
It's like I can't quite believe that I was like that.
And I think that's what happens when you awaken.
You see you can't go back because once you've seen you've seen.
And then in 2020 you know obviously I woke up a lot more to all sorts of other things.
But I started my entrepreneurship journey you know after I left corporate.
And I went into coaching but it was more focused on high performance health.
So I was working with athletes CEOs entrepreneurs to optimize their health.
And then over the years that has transitioned into entrepreneurship
and helping people with their businesses but also just helping people with their life
because business and life is not separate.
You know everyone talks about this work life balance for example.
No business is just one aspect of life.
And all those aspects are interconnected and influence each other.
So when I'm coaching someone around business it's not just about business.
It's about their whole life and their inner world because the inner world is what determines
the choices you make the behavioral patterns that you have and then hence the results that
you actually get.
And so you know a lot of people are looking for business strategies and tactics.
I don't do any of that.
I don't give advice.
I don't teach I coach.
And coaching is very different to teaching and advising which not a lot of people seem
to realize because the whole coaching industry has just become an absolute mess which is why
I don't like to call myself a coach.
Right well let me I want to make a few comments and you know let me also say that
I think that psychotherapists are also the same kind of thing has happened in that industry
because they're supposed to help you have insights so that then you can take action
but people view it as they're doing everything for you.
Right but what you mentioned about you know how your business I mean this is especially true
of an entrepreneur is not separate or distinct from the rest of your life.
It's when you you know have a typical corporate or blue collar job right you go there.
It's at a totally different location that you don't ever go besides that time you punch in
you punch out right that's a kind of a different experience.
What we're talking about here right it's your goal right it's your entity it's your idea it's
your passion right so of course it's going to be integrated in every aspect of your life and this
you know plays out for me in my in my own experience exactly as you describe and perhaps
even more so because I run my business out of my home so you know I'm going from a meeting
you know right to a family meal and then back to another meeting and you know of course you have to
make time in your schedule for all the things that you want to do but you have the ultimate
flexibility and there's no time when I feel like I am you know a CEO versus a dad you know
versus a friend it's they I just smoothly go back and forth between all those all those roles.
Yeah yeah I mean it's the same it's the same for me and I think that's
you know entrepreneurship is very very different to working for somebody else working for a company
and I actually I actually don't believe a lot of people can be successful entrepreneurs
which might be a little bit controversial because I know people say anyone can if they really want to
anyone can be an entrepreneur I think in theory that's true but in all my experience what I've
observed is that some people are just not they're just not kind of like wired for it they're not
cut out for it yeah you know I spoke Laura what do you think like the main difficulties right
or roadblocks that some of those people who aren't suited for it would experience like what's the
barrier right for them thriving as an entrepreneur. I mean I think probably the biggest difference
is that you are having to self lead you are having to self manage it makes me think this
discussion makes me think about someone that I worked with a few years ago who was previously working
for a company and was then trying to be like build a coaching business and they were just
repeatedly like procrastinating not doing what they said they were going to do just in avoidance
and when I talked to them about it they actually said to me well the thing is when I worked for
someone else if I didn't do my work I would get in trouble and potentially lose my job
and I'm like yeah but you're doing the same thing you are not making money because you are not
doing the things but there's no other person kind of like that you're that you're like
going to get in trouble with or you're going to sort of lose something and so it's kind of like a
mindset thing where when you are on your own you don't have anyone giving you direction you don't
have anybody that you that's going to pull you into an office and tell you that you're not
performing or anything like that you are you're the boss and the employee that's a big change for a
lot of people and I think that's where they struggle and also just being on your own it's not easy
and I think also a lot of if we look at the I guess the sort of personal development and
entrepreneurship space especially on social media there is a lot of narratives around
it being easy to be an entrepreneur like we see this with all the courses 30 days and you'll be
making 10k months they're everywhere it's like a joke with me and my other coaching friends like oh
10k months program it's like when I was younger they had you know buy real estate with no money
down yeah courses on qvc and such yeah and so there is this there has become this kind of
belief that oh you just need to do a 30 day program or you just need to follow this other person's
strategy and you will be really successful making lots of money helping lots of people
and unfortunately it's just all bullshit
it's not I think it's more like uh Ben Franklin you know 99 percent perspiration and 1 percent
inspiration yeah it's a narrative that people believe and we like to believe it because humans
have become conditioned to want quick and easy and that is then used by I mean we see it with
all the sales and marketing gurus they all say make the offer seem easy make the results seem
guaranteed um make it a no brainer all of this stuff that's what's being taught and so then people
are selling their services with this narrative but it's a false narrative it's not actually true
and having been an entrepreneur for 10 years and having worked with many
I can tell you it is not it's just not true it takes time and it takes dedication and passion
and drive to build a business and because people then realize oh actually I'm not getting these
quick and easy results a lot of them give up and that's kind of like what I mean about
entrepreneurship is so different like you have to be the the boss the leader and the employee
you're doing it yourself and it takes time and so when people have this illusion
that oh I just need to do a few things that this other person says and then I'm going to
be making loads of money and it's going to be easy it doesn't ever transpire that way
and then people get disheartened and and give up right and uh Laura it's it's the same exact
thing with health right people want to stick to the allopathic system because it promises
a quick fix but of course that's deception as you pointed out and many marketing and sales strategies
are based on deception which is something that you know we don't want to engage in but let me
summarize a few of the traits that you brought up that kind of will help people decide if you're
cut out you know to be an entrepreneur and you certainly you know mention self-discipline
and self-accountability right because there's no one else who will hold you accountable and of course
you know with that comes risk and responsibility because if your ideas and your efforts don't
succeed then you know it's your fault and of course you know you're you're not just
risking your reputation but you know you're putting your money on the line because you're
going to have to you know have some form of funding to operate any business even if it's
only a couple of thousand dollars right and either you're going to borrow that and be
responsible to pay it back or it's going to you know come out of your bank account so you
have to be you know willing to learn from your mistakes and take the risk of losing and then
I think finally you talked about really perseverance and commitment because
you know chances are the first thing that you do is not going to succeed and you're going to have
to then go back and try something different not necessarily a different business idea but
you know change your offer change your strategy find you know new customers to sell to new leads
etc your strategy for those things is going to you know be wrong or maybe inauthentic
yeah absolutely and and I think you know one of the things that really helps with all of that is
having a genuine passion if you're just doing it because you think it's just it's just an easy
way to make money or it's just it's just a way to not you know to not have to work for the man
no you have if you don't have the passion for what you're doing if you're not
really enthusiastic and driven you just won't persevere I mean you can only persevere for
so long doing something that you're not really passionate about like so it's like with coaching
I've come across so many people who are like oh I've just left corporate I'm going to be a coach
and then the first thing they do is look for a course on how to get coaching clients and they
do their social media and they create a fancy website none of that is helpful but that's
what everybody does in order to become a great coach you have to be really passionate about
coaching and you have to get good at coaching if you are good at coaching and you're also good
at building relationships with people that is all you need I don't have social media I don't have a
website and yet I have clients because I have persevered and I'm deeply passionate about
getting as great at coaching as I possibly can so it's about the craft what's your competency
and many people are trying they're using sales and marketing tactics to get people in
but then they can't deliver a high value service when you're able to be really really good at
what you do and make and give value to people and they get value from it they continue working
with you so they will renew but they'll also recommend other people to you which is really
how I run my business so I did the opposite I mean to start with I did all the the call
cities and the you know the social media and spent so much time doing that and it didn't get me anywhere
and I've met so many other coaches and not just coaches but other types of entrepreneurs
who have done the same thing and it does not work so you have to focus on getting really
good at your craft and being really passionate about creating value and being of service to people
and if that's your passion you will persevere if it's not you just won't do it right this is a
really a super important point because you know now in the information age we do have access
right to all this educational material and you know I think some of it can be useful when
it's used as a tool but it is vital right that whatever you're offering in your enterprise right
that you're planning on starting it has to be something of real value right it can't be that
you just want to be an entrepreneur and you can sell this that or the other thing it's like
that that thing is is the most important thing because that's what provides the value and
you should focus on you know one are you capable of delivering that and you know two how can you
increase it beyond what your initial expectations and that is what is ultimately going to attract
customers those other you know tools that you mentioned you know like marketing and websites
and such that's only to help new people find out about what you have that's so valuable it's not
anything in and of itself right it only serves a purpose to spread the word
yeah absolutely and I've you know everyone falls into that trap like I fell into it
because I didn't understand entrepreneurship I didn't I didn't know what to do and so there's
all these people selling all these amazing courses with all these testimonials which are
probably you know made up or just their friends or whatever and there's all sorts of tricks and it's
something I've been observing for many years like the tricks that people use what you see online
most of it is nonsense and we don't like to believe that that's the case but it actually
it actually really is and so yes being passionate and actually getting good
at what you do logically is going to have more satisfied clients and it's going to result in
people recommending you if if someone comes to you because you've got great a great sales tactic
but then they don't get value well they're not going to renew
like if I think about my business they're not going to renew and they're not going to
send anybody else my way because they're going to think well that wasn't very good
it's like if you went to a restaurant and the food was absolutely terrible would you go and recommend
it to your friends would you go back to the restaurant no you wouldn't but if you go to a
place it could be a holiday destination it could be a a restaurant if you go somewhere that's
amazing you tell people about it right you're not being you're not even being paid to tell
people about it you just want to tell people about it because it was great and do you know there's a
term business there's a kpi in business exactly related to that your net promoter score right and
what that is is would your customers recommend you to someone else and I think that is an
excellent way you know to assess are you really providing value you know and it's a good marker
of success absolutely I would say it is the marker of success because you know if you're
getting people coming in because you've got this really great sales funnel and you're using you
know manipulation tactics which is really what sales is to you know to get people interested
okay that's fine if you're able to deliver because then they'll be happy and then they'll
recommend you but what's happening with a lot of people is and I've spoken to so I've done
lots of research projects and spoken to so many people about this they do these courses it doesn't
really work um and so they don't recommend it to anybody else but then the person is getting
more people coming in because their sales and marketing is so effective so they do some of
these people do make money because what they're really selling is hope people are desperate oh
I need to make money and then there's this easy like wonderful strategy that you're going to learn
and it's all going to be great people get drawn into that because it's it's it's not they're not
marketing on what's real it's marketing hope and it just doesn't work for most people then
they end up wasting their money um which I've done myself and it's it's a real shame like
we need to just get back to basics if you think about like logic and what like the basics it makes
sense to just get really good and be really passionate about what you do and actually deliver
value it's so simple but hardly anybody seems to talk about that because that doesn't really sell
you know if I say well you know you can become a coach but you're going to have to like get
super good at coaching you are going to have to study and practice and do loads of sessions with
people and you're just going to have to keep going and it's going to take you years people going to buy
my course no but it's the truth yeah you're absolutely right and I think you know we have
some examples like this that we've all experienced in life um like when you know a new restaurant
opens up but they do things totally different they don't advertise but suddenly like everybody
knows about it and there are lines down the street right we've we've seen that and why is that right
it's because what they're offering is distinct and of high value right people go and eat it
and they want more and then they tell their friends about it right and that's the kind of
um you know strategy for growth that we want to achieve here we don't want to take shortcuts use
you know uh gimmicks and tactics right we we want the product to be so good that people come running
for it absolutely and there's there's a great book by um Cal Newport um he's the author of
Digital Minimalism which is probably what people know him for but um he has a book called uh So Good
They Can't Ignore You and it's about this is what it's about it's about get get so good
get so competent at what you do that people can't ignore you and that's the key to a
long-term business you know if you just want to make a quick buck short term designing a course
using all these tactics to sell it you'll probably make some money
but it's not going to last it's not going to be a sustainable business and I think the best
business is is is one where over time people actually refer you and when I look at my I mean
my clients tend to be like really successful entrepreneurs um you know who have already
already pretty experienced um but most of their business comes from relationships and referrals
right that's the common theme if I look at all the coaches I know the vast majority of coaches
do not make hardly any money they just don't the ones I know who do they are they have the
same approach that I have so so I look for patterns you know I look for like commonalities between the
people that aren't doing very well the people that are doing really well what does that look like
and that is one of the characteristics that um that I've seen very well and you know that
you're saying that comes about because the coaching services they provide actually get people
the results they're looking for and uh and they tell other people about it yeah and and even
you know like with like my approach your people say well hang on you're not on social media how
on earth do you how on earth do you get clients and I say to them before social
media how do you think one would get clients and they say and they and they think about it and
they say um relationships yeah right that's how what you know it's who you know it starts with
relationships like it and it's it's like you know keep it simple I literally just meet people
yes I have referrals now because I've been doing this for a while but but even even still I will
meet people it might be through networking events or maybe someone sort of just connects me with
someone else who's thinking about maybe maybe I could do with some help and I don't have a sales
pitch I don't have a sales strategy I don't do marketing I literally have a chat with them
and then if I think that they're like serious about change and I think that it's something I
can help them with I offer them a complimentary two-hour session a deep dive session and I coach them for
two hours to give them the experience and if they want more of it they know what they're paying for
because they've just had two hours of it so I think giving people the experience of a service
is much more powerful than telling them about it and putting out loads of social media posts
you're not getting the experience it's like if you tell someone about a restaurant
and what the food is like versus them actually eating the food what's going to give them the
the best experience when it's eating the food because then you know what it actually tastes like
rather than someone telling you what it tastes like and so that's literally all I do and because
I do add value because I am competent most of the time people say I'm in so I don't need social
media or websites or anything because I just meet people and have conversations and offer them
sessions so I think the principle there I know I'm talking about coaching but the principle
applies to any service business give people a taster give them right I can you know like in my
business right where I do occasionally work individually with clients but mostly I teach
groups right through workshops and courses and but in order for people to experience that
like in your model I don't offer them a two-hour you know one-to-one experience but I do give them
my protocol and I do give free master classes so that they could see what my teaching is like
they can see how it is developed into a clinical protocol that they could you know use to improve
their health and then they decide right if they think that that approach is good for them and
then right the opportunity is there to engage in it at a variety of different levels depending on
you know where they're at and what they want to do yeah I'd like to also I'd like to give an out
for people who may be realizing at this point that they're not cut out to be entrepreneurs or
maybe they do want a rather quick influx of money but not in a way that they would be cheating and lying
and stealing and you can find right someone who already has a valuable product and service
and work with them or work for them right and if you are working in something like sales if
it's a high ticket item like many coaches right charge thousands of dollars because they bring that
value to their clients if you sell for them right you could potentially make pretty good money in a
very short period of time right so there are opportunities for everyone out there and to stay
in the truth space like I personally in my business right I've hired I think I have nine or ten people
on my team right now and they all get to follow you know the same kind of spiritual path but working
for someone else without the pressure or the all-encompassing aspect of being the entrepreneur
yeah absolutely there are there are different ways to do it and I think being open to that and again
this is about your mindset it's looking at possibilities what are the potential opportunities
and being open to those I think is really really really important and yeah collaborations being part
of a team of somebody else who's already doing well those are those are still ways that you can
work for yourself in a way and and and earn income it doesn't have to be one person completely on their
own but that requires an open mind and I think you know really being able to spot opportunities
and being open to opportunities and being flexible I think is another important thing and you know this
really speaks to when I say mindset you know it's I guess it's it's really what I call the inner
landscape so it's our it's our beliefs it's our thoughts it's our it's our emotions it's our
level of you know our level of kind of inner development that really kind of sort of influences
all determines how what we actually produce and how we how we actually perform again everyone's
looking for the strategy the hacks the process the tactics that's all fine and there's there's value to
that but if you give for example let's say it as an example there's a sales like the best sales
script in the world so you're a sales person and you are given the best sales script in the
world that's been super effective for other people and that alone is not going to make you
successful it's how you deliver it it's how you come across it's your energy it's whether
you believe in the service or the product it's it's how you speak it's everything and so if
you have like someone who doesn't they've got a sales script they don't really believe in
what they're selling they don't have confidence they're not really that passionate about it
they're nervous their energy isn't great is that sales script going to be effective no
so yeah the tactics is stuff it's only half of the picture right because they're you know when we
interact with people and and when we put out things to the world right we are projecting
that energy I think we've all had the experience you know when we're maybe in a group setting
having a lively conversation and then suddenly someone walks in the room and everyone goes quiet
right it's that's because that you know individual just walked into the room is bringing
something totally different it doesn't match the energy right and and that's the experience
when when you're doing it you know for the wrong reasons like to please someone else or
just to make a quick buck or you you don't have internal confidence you're you're just
filled with doubt or you feel useless but you know but you're not honest with yourself or
confronting those things then whatever you put out there is not going to attract the people that
you wanted to a hundred percent and this is why you could give 10 people the same like 10 people
could go through the same course for example learning the same strategy do this do that so they
have the kind of like practical this is what you do and some of those people will do it well and get
success from it and other people will get nothing from it and that is because of their inner
landscape and that's the bit that a lot of people miss and most people don't like looking at that
because it's the uncomfortable stuff it's like oh i have to change no i just want the strategy
i just want the tactics i just want the 10 step plan but if you don't do the inner work
it doesn't work and so that's the that's the that's the work that i mean that's really
the work i do it's it's inner work and helping people you said this earlier like helping people
to figure out a way that's best for them and what feels aligned for them because the problem with
following other people's strategies and processes and ways of doing things is that it may not
be aligned with you it may not be the best way to even do it and so you know as a coach i i spend
most of my time just asking questions that's the foundation of coaching is questions because
when you ask questions you get awareness you get insights you start to realize things you
start to be able to figure things out for yourself rather than outsourcing your authority
to someone who's claiming to be a business guru and telling you what to do right and this i think
is a fundamental issue not just in entrepreneurship but in the world and i'm sure you degree is the
outsourcing of authority absolutely it's works the same way in my consultations uh for most of
the time i'm asking questions and and you know listening and that elicits all the important
information and then i you know see the same forces it intervene and that's you know when
people don't end up meeting their ultimate goals very successfully there are ultimate
truths right related to this and we're kind of getting at that at the at the base layer
so to speak so and you know in my own experience in business so of course like i would never allow
like gimmicks or deception but you know there are legitimate marketing strategies so i have
implemented some of those i have professional copywriter you know write some emails that would
follow those strategies and then other times i put all that aside and just write from the heart
about what it is because of course i have the passion and belief about what i'm doing and i'm
just conveying that you know to those people and it's always more successful when i do that
and of course less expensive yes but um you know where you have come to in this right
introducing the inner work it almost makes me think like are you kind of combining the role of you
know uh coaching with spiritual mentorship and is that maybe a way uh to describe the creative
partnership model well when i say creative partnership i mean i mainly say it because
i just don't like the term coaching because because as i said the whole coaching industry
has become a mess and people don't really understand what coaching is and so when you use the term
coaching they're interpreting that in their understanding or maybe they've come across
somebody else who says they're a coach who's like terrible and offering some dreadful course
which isn't coaching and so that's kind of why i don't really like using the term but
what i'm really doing is i'm co-creating so i am helping people it's like what do you want to create
like what kind of life do you want to create it can be to do with your health it can be to do
with your business it can be to do with um just your happiness like anything it's like
where are you now what is it you want to create and i work with them side by side
to create so it's a creative process because we are actively creating a new reality we're creating
whatever it is that they that they want and what they say they want isn't usually what they actually
want so that's part of the process because at the start you have to establish what are you
actually true what does your heart really want um often our wants are what we think we should
want or what society wants and so earlier in my career i would um work with people that would
say i want this and then they just wouldn't do the work and what i realized was it's because
they don't really want it yes um and so it's really important i think for everybody to to
step back from all the noise online and what everybody else is doing and to really spend
time with yourself and work out what what kind of life do i want what kind of business that i want
what is it i really want to do like truly without the influence of others because when we're
constantly being bombarded by the views of others which if you're on social media at all like
it's never ending it's very challenging to actually connect with your heart and to
to decide what you want because you're so influenced by everyone around you whether it's
physically around you or whether it's online we get sucked in oh yeah i want that and it's
actually deep down not really what we want it's the shoulds it's the conditioning it's it's all
of that stuff so i do think that's a very important thing whether they're an entrepreneur or not
i think it's really important for everybody to figure out in my heart like what are what
are i really what do i want like truly um and i think that's that's the starting point
when you're honest about what you want and you're willing to be honest with yourself
then you can move forward and create it if you don't then you're just spending time energy and
money trying to create something that actually deep down you don't want which is a waste
this really reminds me of a lesson um that i learned from neil kramer who uh is a spiritual
teacher and he talks about like that you know the institutions uh of our society right that
surround us as we come into the into the world present us a menu of choices of what to want
how to achieve it right how to spend our lives and that that even though there may be thousands of
choices it is really a limiting construct because we can be free to choose any path we want of course
as long as it doesn't infringe upon someone else's path um but uh we don't have to stick
to you know these things and and if you really ask yourself these questions you know why am i
doing this is it really just to meet the demands of our culture or is it really you know in some way
or is it is it really your personal goal and your personal journey and that's that's what we
want it to be for you absolutely absolutely and and you know this is the key it's questions
you know as people who are kind of like on the awakening path and we love to question all
the stuff that's going on out there right yes but we all love to do this is something i've noticed
with the sort of truth and freedom community oh we love that we all say question everything
but we don't question everything we question everything that others are doing
but the real power is when we start questioning within and asking ourselves
the fundamental questions like why am i doing this what is it i truly want um even when we say things
like analyzing like what do i mean by that like that's another thing i notice people say things
all the time and i ask them what do you mean by that and you know the the interesting answer
which is what most people respond with is i don't know
i'm like you are literally saying things but you don't know what you actually mean
oh i've never thought about it no well that's the power of questions
because if you're not asking yourself the questions like why am i doing that
like what does that mean like why am i saying that like it's it's that self-awareness you're
you're building that self-awareness um in addition to having the external awareness
and i think this is a big challenge i've spoken about this for years but i think i still think
this is a big challenge for people who are more freedom minded um and on that awakening path is
um awakening is not just being aware of all of the evil nefarious agendas of the world
and what's going on and what's happening and what's coming that's only half of it like true
awakening is awakening to yourself it's asking those questions of yourself being honest with
yourself and looking at yourself in the mirror um and that's uncomfortable
and we don't like discomfort and so i think that willingness to be uncomfortable
is really really important for anyone who wants to create any kind of change in their life it's
it's really a willingness it's not that they can't it's are you ready like are you ready and willing
to actually look within and make the changes that are required in order for you to create a different life
you know laura this is uh really such an important point um i was very fortunate that when i started
you know waking up to the truth that i had a good friend who encouraged me to also look
at the self and the spiritual aspects and i think there are some psychological traps in the
waking up process because you know one is that it's very easy to fall into fear and paranoia
because you're now learning that there are so many kind of dark forces working against you
yeah and um you know the other aspect of it is that you feel a sense of victimhood
right because you've been played taken advantage of um et cetera prevented from realizing your full
potential and that draws you away from looking at your own role right saying though you know
all this is true but i also remained ignorant to these uh i you know went on playing the charade
even though maybe i had a sense that something wasn't right like you described um before and
now i have to look at myself and rethink how i'm going to approach life and that's i think what you're
you're saying has to be the starting point um in order to be successful not just in business but
in any major pursuit that you have going forward yeah absolutely and i i do i do think that um
you know awakening as you know is a process right so we go through different phases and i
think there is always a phase for everybody going through this process which is like despair
and oh my goodness like i can't it's like your whole worldview like everything is being
shattered and like you can't believe how much like awful stuff is going on and like no one else
sees it and we've all been through this i think it's a natural phase i don't think it's something
to that's wrong i think it's a natural part um kind of the earlier part right it's just like
the grief process in a sense right well essentially it is the grief process if you think about it
because you're kind of grieving the world you thought you knew you're grieving what you believed
so there is a there is a an element i think of of grieving and i think it's important that we
that we go through that stage i also think a lot of people get stuck in that stage as you kind of
just alluded to and then they're not creating what they want um my observation over the last
few years is that having spoken with many many uh aware um entrepreneurs or people trying to be
entrepreneurs um most of them are broke and yet the people who are like not awake and are just
doing all the sort of matrix normie things they're all making money and it's like guys like we are if
we're gonna create a new world um and you sort of mentioned this earlier it's like we have to
work to create and to create abundance and you know not let this awakening actually be a
a detrimental thing to us personally um so i do think you know yeah we go through those kind
of like oh the dark stages and the you know the horrors and we've all been there um but
then is the time to to start looking at at yourself and in what way do you need to change
in order to create what you actually want and you know one of the aspects of that is
that i've certainly noticed even with super successful entrepreneurs is the distractions
these days the distractions particularly of social media it is such a big problem for
new entrepreneurs and really established successful entrepreneurs like the kinds of
people i've been working with for years who have done super well um social media and digital
distractions never used to be a big problem for them but it is now i literally had a 50 year old
client that was addicted to tiktok multi-million dollar business super successful like being an
entrepreneur for like 30 years and was struggling because constantly on tiktok also instagram also
x that is a big problem for i would say most people these days it's it's so so
really for me it's about having um boundaries that every single client i work with a big part
of it is boundaries boundaries with yourself boundaries with others being willing to say no
to what's not not aligned with uh the creation of what you want so is it in service to the
life you want to create if the answer is no say no to it that is one of the most challenging
things for people i found in my experience they are constantly saying yes to things which are not
aligned distractions all sorts of things and that's taking their time and energy and focus away
from where they actually want to go so that's that's a major thing gosh i get you know i am
getting pulled all the time right to be more involved in social media and i am keep resisting
because you know and it's not to me it's not an addiction maybe there was a time when i was uh
you know really into it many many years ago but i pretty much avoid it you know unless someone
else pulls me in i spend you know most of my free time learning about different subjects
you know that i am passionate about that i feel will be helpful for me to navigate the world but
you're right this is a major thing and you know it's like oh you can make so much more money
if you do this and you know it it certainly can't help but you know what's the price
you're going to pay where how do you balance it right because i think you can use it as a
business tool to communicate but um you don't want to fall into that trap of getting too tied
up in it and also like the trap of you know the ego right because you you get notoriety
and recognition and then you know then you want more of that right you want more fame
and that is not related to you providing a quality high value product or service to people
yeah absolutely and this is where we get thrown off corvus and it's why i you know i don't spend
much time consuming content from other people because it does influence you being on social
media because it's designed to be so addictive it does affect you it does influence you and so
spending regular time alone um you know in the quiet just i think really helps you to just stay
centered it helps you to stay on your path if you're spending all day looking at what
this person's doing this person's doing this strategy that strategy you're getting pulled
all over the place and it takes you away it makes you ungrounded and then you're looking at well yeah
but this person says this and then this person says to do something different and then we get really
confused and then we say we're not clear we don't know what to do if you cut out all the noise
and actually sit with yourself you'll figure out what to do so i think the avoid the minimization
of consumption so that you can focus on creation is really important and when i'm working with clients
the thing that i you know a sort of consistent theme is i didn't have time to do that right oh
well yeah i know i said i'd do that but i didn't have time or or i might give them a sort of exercise
to do on their own and i didn't have time to do it and um they hate me for this but i love
doing it i say to them okay can you go into your um into your phone oh no yeah the kiss of death right
here and and look up the um screen time and then click on social media and send me a screenshot
and the look on their faces it's like because they know they know the reason that they didn't
have time because there's no such thing as didn't have time it's just what's important to you
what are you spending your time doing so the reason you didn't have time to do that one-hour
exercise is that you spent 10 hours on social media this week
and they're like i think it's probably more like 10 hours a day but but but imagine if you take
that time like even if you're only spending two hours looking at content right a day that's
14 hours a week that you could be focusing on developing your skills meeting people building
relationships like working on your business like having fun like doing anything other than
just consuming this content it's and like you said earlier it's it's it's it's about okay what's
the downsides so you might say well being on social media i kind of um you know i learned some stuff
okay cool you could spend 24 hours a day learning stuff and you never learn everything
but what's the downside oh well i didn't do this and then i forgot to do this and then i
didn't have time to do this um there's there's always kind of upsides and downsides
to everything so you have to look at what's it costing you even if you're gaining something
from it what's it costing you like is it is it really a priority and i and i truly think that
the digital addiction that most people have is one of the biggest factors that is holding them
holding them back from um from actually taking action and moving their business and life forward
well i i certainly couldn't agree more um laura this is uh really been um such an informative
discussion and i think it really you know not only gives people an idea of uh what they're
getting themselves into when they're uh thinking of starting or running their own business but
um i think we can also see clearly how the work that you're doing will benefit people
in all aspects of their life it's not limited to the scope of business right it's not
teaching marketing strategies right it's really more about helping people create a life that
is going to you know result in happiness for them and i think we're very appreciative of that
can you um tell people and we'll have everything linked below you know how they go about
getting a discovery call with you and where they can learn more about you know what you
are thinking and writing okay so there's there's two things so the only thing i have the only
kind of online presence i really have is sub stacks i recently started a sub stack called
contrarian musings and uh that's me just sharing my thoughts on all sorts of different
things but particularly around uh the stuff that we've you know been talking about um so yeah
you could maybe share the link to that as i said i don't have a website at the moment or
anything anything else um and uh to contact me uh the only way to contact me is by email
so that's just laura jane bolton at protonmail.com um yeah that's it that's all right well
very brave of you to give out the email i hope it doesn't get too flooded but uh you know folks
definitely do reach out if this appeals to you um because uh laura has a lot to offer well
thank you everyone so much for um tuning in and i know this has been very valuable information
and i can't wait to see you on the next true health report
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